Why Custom Stickers?

When it comes to creating brand awareness through an effective marketing campaign that becomes a topic of discussion among potential customers, it's essential to create something that is both clever and relevant to your target audience.

You can build a strategy around digital or traditional marketing methods, including television, social media and radio. But, you also have the opportunity to make a unique and simple marketing campaign that is just as successful by using custom stickers.

From Reddit to Chiquita, a handful of businesses and brands have gained awareness and success from using custom cut stickers as part of their brand recognition campaigns. And, since stickers are very budget-friendly, they are perfect for getting your business's name out to the public with the potential for a great return on your investment. Read on to learn more about the companies that have used stickers for creating brand awareness and find out how to get started using custom stickers for your campaign today!

CREATING VALUABLE PRODUCT BRAND AWARENESS CAMPAIGNS WITH CUSTOM STICKERS

While using custom stickers for product brand awareness seems relatively easy, you must think about how you will approach your campaign. Let's look at how to get started.

The beauty of using custom stickers for creating brand awareness is having a plethora of options and many different ways to convey your message. For example, when Reddit started, the company created custom Reddit alien stickers which they handed out at conferences and events. Eventually, the sticker campaign went viral, and Redditors began to upload pictures of the sticker on the Internet that they had plastered on their laptops, skateboards and more. In fact, Reddit co-founder Alexis Ohanian has stated in his book, Make Something People Love: Lessons from a Startup Guy, "Yes, stickers [were] the soundest investment I ever made."

So, how can you get started with using custom stickers to promote your business?

There are many different variables to consider with your stickers, such as shape and size. If you have a simple logo, you can order circle stickers, oval stickers or square stickers on custom sticker rolls or custom sticker sheets. However, if your business's logo is a little more complicated (like Reddit's alien stickers), you can order custom-cut logo stickers to match your brand entirely.

Another thing to consider is where you or your customers will want to place these branded stickers, creating the best opportunity for product brand awareness. For example, if you're an outdoor brand that sells mountain bikes, you'll want to make sure you're offering waterproof stickers that can weather harsh rains. And, you'll want to use vinyl stickers when applying signage to your business's windows or doors.

Lastly, while custom stickers are relatively inexpensive, you'll want to be realistic and stay within your budget. Take a moment to think about how many stickers you need. Think: how exactly are you creating brand awareness? Are you passing out branded stickers at a large event, or are you keeping it simple by offering them with every purchase of one of your products or services? Make sure that when you purchase stickers in bulk, you buy an appropriate amount, as well.

SUCCESSFUL MARKETING CAMPAIGNS THAT USED BRANDED STICKERS

Here are some examples of businesses that have benefited from using custom stickers for creating brand awareness to give you some ideas for your unique marketing campaign.

Just like Reddit used custom stickers to promote the website, companies have gone above and beyond over the years to launch innovative marketing and advertising campaigns using stickers for brand awareness.

Wilkinson Eggs

Wilkinson used custom cut stickers on their eggs in the shape of faces.

Chiquita Viral Sticker Campaign

Known for being labeled with blue stickers, Chiquita partnered with DJ Neff to turn each banana into a different character using custom stickers in place of the blue label.

Folgers Coffee Manhole Sticker

Folgers brilliantly added custom cut stickers to the tops of manhole covers to portray a cup of hot, steaming coffee.

Bubbles Hair Salon

Bubbles Hair Salon's unique marketing campaign included adding a custom sticker of a comb as a crosswalk between their salon and the next street.

Start Creating Brand Awareness with Custom Stickers Now

Whether you're branding your business by handing out or selling custom stickers to your customers, creating signage or trying an entirely different sticker campaign, your individually cut stickers must be high quality and easy to read. That's where we can help. From custom label sheets to unique logo stickers, we can help you craft a brand recognition campaign like no other. If you're interested in creating brand awareness with stickers that represent your business, Customized Stickers offers free custom artwork with no die-cut charges or set-up fees. Contact us today to get started!