Ways to Market Your Business with Outdoor Stickers

Billboards are boring. TV commercials are a nuisance. Online ads are easy to ignore. But outdoor stickers? They're unique and interesting. And they're a fun, innovative way to build brand awareness and market your company.

There are a lot of great methods you can use to advertise with individually cut stickers. As you consider these ideas, think about what works best for your brand and the sort of marketing impact you intend to make on your customers.

We narrowed down a few of our favorite ways to get the best use out of your individually cut outdoor stickers and stand out from the crowd while you're at it.

Idea 1: Sell Your Company's Outdoor Stickers to Your Customers

This is a great way to make some quick, easy revenue. Best of all? Your customers are actually paying you to spread your brand's awareness. When they purchase individually cut stickers with your logo on it, you can bet they'll be put to good use. Customers may choose to put the outdoor stickers on popular spots like car bumpers, or they may go with another area of importance. No matter the outdoor location, people are going to be seeing your brand and recognizing your company.

Another benefit for your business? When your customers use your outdoor stickers, they're sending a message to their friends and families saying you've earned their stamp of approval. For example, according to PR Daily, 83% of Americans say word-of-mouth and close friend recommendations play a large role in their purchasing decisions. When someone sees a friend using your company's outdoor sticker, they're more likely to want to shop your brand, too.

Idea 2: Hand Out Your Outdoor Stickers as Promotional Material

It's time we let you in on a little secret. Your customers' favorite price on anything you can offer them? $0. People love free products. Sure, they may not be paying for your outdoor stickers as they would with the idea we first mentioned. But that doesn't mean these marketing tools won't get used and bring you revenue in the long run. When you win them over with free gifts like your outdoor stickers, your customers will remember your brand and share it with others, too.

This can even work when your customers make an online purchase. You'll easily turn them into brand ambassadors when you give them a free outdoor sticker with your company's logo on it. Imagine the fun little perk of seeing you have a free gift in your online cart when you go to check out! Or, you can even surprise them with a free outdoor sticker in the box when they receive their order in the mail. It's that simple, and your customers will surely love it.

Idea 3: Strategically Place Outdoor Stickers in Your Area

The world of marketing and advertising should be fun and original. You can certainly make it that way with individually cut outdoor stickers. Using a creative strategy and smart tactics, you can spread brand awareness on your own by putting up these stickers throughout the community. Along with placing your outdoor stickers in busy areas around town, you can collaborate with other local businesses and organizations who can also put up your stickers for others to see. One thing's certain: People are going to take notice.

It's true: all individually cut stickers can be used for marketing. But not all stickers are created equal. When it comes to choosing just the right outdoor stickers, you need to consider different types of material and adhesives.

Material

When it comes to selecting the material for your outdoor stickers, you have a few options. The first is vinyl. This type of individually cut sticker material is scuff-resistant, flexible, plasticized film. Due to its ability to stretch and shrink slightly, vinyl is great at conforming to irregular shapes.

The second option you have is clear, pressure-sensitive polyester. Unlike vinyl, this material will not stretch or shrink and doesn't conform well to irregular surfaces or curves. It also features a white ink back-up to ensure the image on the outdoor sticker pops.

A material you'll want to avoid for your outdoor stickers is static cling vinyl. This is typically used on the inside of a window and is recommended for indoor use only.

Adhesives

After you've considered materials, it's time to think about adhesives for your outdoor stickers. The two types of adhesives are permanent and removable. Permanent adhesives are used for applications that don't foresee sticker removal. This is typically the better option for outdoor stickers because it is more durable and holds up better to changing weather. Removable adhesives, in comparison, are a good option for stickers that will need to be removed.

Make sure you select the adhesive located on the back instead of the front (or face) of the sticker. Your stickers can only be used outdoors when they have adhesives on the back. Face adhesives, on the other hand, are best for stickers applied to a window from the inside.

Take Your Branding to the Next Level with Outdoor Stickers from Customized Stickers

No matter how you choose to market your brand with outdoor stickers, we know your customers are going to love it. And our experts at Customized Stickers are here to make sure you love it, too! We promise to offer top quality products at honest prices with no hidden fees. On top of that, we give you free custom artwork, free set-up and we require no payment until approval. Customized outdoor stickers should be fun and easy, and we're here to make them that way. We're delighted to help you get started with your individually cut outdoor stickers today!