What Sticker Size Should I Order?

Why Is It Important to Choose the Right Sticker Size?

Size matters when it comes to stickers because it can determine whether your marketing campaign succeeds or comes up short. Choose the wrong sticker size and your brand name or logo might not be legible. But if you choose the right size sticker, your audience will be more likely to display it proudly.

Choosing the right sticker size can help you get your message across to the audience you want to reach.

How to Choose a Sticker Size

One important point to consider when choosing a sticker size is the intended use of the sticker. Will your audience be putting it on their water bottles? Then a smaller sticker will suffice. Are they showcasing it on their laptops? A bigger one would surely be better to catch other people's attention. Or are they sticking it on their cars for everyone to see? Then a bumper sticker is the best option.

For most uses, standard sticker sizes of about three to four inches are recommended because that is big enough to ensure that the text and print are readable. Of course, if all you want to print is a logo, a smaller sticker might be the more effective choice.

Popular Sticker Sizes

Stickers come in all shapes and sizes, and at Customized Stickers.com, we offer all standard sticker sizes along with custom sticker sizes. Some of the most popular sticker sizes are the 3x3 square labels and 4x4 square labels. Both the 3x3 sticker size and the 4x4 sticker size are perfect for visually heavy designs because they provide ample area to print your artwork. This size is the ideal sticker size for everything from laptops and tumblers to packaging.

Other popular sticker sizes include:

  • 1x1 circles, about the size of a quarter
  • 2x2 circles, approximately the size of an Oreo
  • 5 rectangle stickers, about the size of a business card
  • 4x6, about the size of a print photograph
  • 5x5, the size of a slice of bread
  • 5x3 bumper stickers

Get the Right Type of Sticker for Your Project

Besides choosing the appropriate sticker size, you also will need to choose which sticker type you want. Two of the most common types are kiss-cut stickers and die-cut stickers.

Die cut stickers are laser cut completely through the backing of the sticker. That means there is no backing around your sticker; all that is left is the custom shape and sticker design. In contrast, kiss cut stickers are also digitally printed and laser cut, but instead of being completely cut through, this type of cut leaves a slightly visible backing. You will have to decide which type works best for your needs.