Go From Drab To Fab With These Custom Sticker Design Tips

Selecting The Right Sticker Colors

When picking the right colors for your custom stickers, one of our favorite label design tips is to take the grocery store challenge! Head over to your local grocery store and walk the aisles, observing which label designs catch your eye and what colors various products use. Take pictures of your favorite sticker designs, and when you get home, see what they have in common. These color schemes and patterns were developed with extensive marketing and research dollars. It can be useful to see how companies develop their own label designs to help you better understand how to tackle your own brand.

Avoid Solid Backgrounds In Your Sticker Design

One of the most important sticker design tips for picking a color scheme is to try and avoid a solid background of a single color. Breaking up a monotonous background is more eye-catching than plain solid colors. Some sticker design backgrounds we suggest include:

  • Watermarks
  • Related patterns
  • Complementary / contrasting colors
  • Branded colors

There are many different patterns and designs you can use to make your background more appealing and help your central image stand out more.

Use Your Brand Image, Slogan or Company Name

A good sticker design can act as more than packaging material. It can be used to promote your business and thank your customers for shopping with you. You can use one or more label designs to achieve each of these goals. Decide what you want your sticker designs to be used for, which will help you pick out the right label colors, backgrounds and text.